“As we continue to refine and improve Instant Articles and in order to have the greatest impact on people and publishers, we are focusing our investment in Instant Articles in the Facebook core app and are no longer offering Instant Articles in Messenger,” a Facebook spokesperson was quoted as saying.
Several high profile publications and publishers either pulled, scaled back or never participated in Instant Articles in the first place because of the lack of monetisation on the platform. There have also been issues with traffic reporting with the format.
Facebook has confirmed that it is collaborating with publishers on a paid-content model that it will start testing later this year, the report added.
The new model will allow readers to subscribe and pay for publications directly from Facebook’s mobile app.